Product Path

How to Build What Your Company Isn’t Ready to Build

By Alex Vale

You can see the product your company should build. The harder problem is that the company may not yet be capable of delivering it.

Product Path is a practical guide for product, strategy, transformation, and innovation leaders working inside mature organizations. It shows how to move from an ambitious product idea to a sequence of defensible moves that create measurable value now while changing what the organization can reliably do next.

Through the fictional case of SupplyStar Distribution, the book explores the operating reality behind enterprise products: systems, people, authority, incentives, customer promises, fulfillment constraints, workarounds, and institutional history.

Inside the book

• How to read the company as a stack—not just an org chart or architecture diagram
• Why a successful exception is not the same thing as a repeatable capability
• How to separate the customer promise from the machinery required to fulfill it
• How to identify the path gap between today’s company and tomorrow’s product
• How to define Business Delta and Stack Delta so small wins actually build a path
• How to design bounded moves that create value without waiting for a multi-year transformation
• Eight practical Product Path worksheets

Digital edition · PDF

Published by Interoperability Press.